Transform Your Paving and Concrete Business with

Expert Marketing Solutions

We help asphalt paving and concrete contractors attract more clients and grow their business with tailored marketing strategies.

Unlock Your Business Potential with Fat Penguin Marketing

Struggling to Get Noticed?

Without a strong online presence and effective marketing, you risk losing potential clients to competitors, leading to stagnation and frustration.

Meet Brian:

Brian is a dedicated business owner who’s passionate about delivering top-notch work. Despite his company's outstanding work and craftsmanship, he struggles to attract new clients and showcase his services effectively online.

Brian's online presence is weak, leading to fewer inquiries and bookings.

Brian feels frustrated and overwhelmed by the complexities of digital marketing.

Brian believes that quality work should naturally lead to business growth, but he knows he needs a better way to reach potential clients.

ENTER FAT PENGUIN MARKETING

Your Expert Marketing Partner

We understand the asphalt paving and concrete industry and specialize in delivering marketing solutions that drive results.

Grow Your Client Base

Attract more inquiries and bookings with a website that works for you..

Enhance Your Reputation

Showcase your excellent work and build trust with potential clients.

Focus on What You Love

Spend more time on your craft and less time worrying about marketing.

Ready to transform your business?

Start Now.

Our Process

Click, Capture, Close.
Our Proven Services Help You Grow

At Fat Penguin Marketing, we understand the asphalt paving and concrete industry. Our tailored solutions are designed to meet your specific needs and help you stand out in a competitive market.

Let us pave the way to your business's success with our expert marketing services.

1. Build a Stunning Website

Transform your online presence with a professionally designed website tailored to showcase your paving and concrete services. Our custom websites are not only visually stunning but also optimized to convert visitors into leads. Highlight your best projects, ensure mobile-friendly access, and integrate powerful call-to-actions to drive business growth. Let your website reflect the quality and reliability your clients can expect.

Showcase your work and generate leads with a professional, user-friendly website.

Custom Design: Tailored to showcase your unique services and craftsmanship.

Mobile-Friendly: Accessible on all devices.

Lead Generation: Integrated contact forms and call-to-action buttons.

Showcase Projects: A dedicated gallery to build trust and credibility.

2. Optimize for Search Engines

Get your business in front of the right customers with our expert SEO services. We focus on local SEO strategies to ensure you rank higher in search results for paving and concrete services in your area. By targeting the most effective keywords and creating engaging, relevant content, we drive more traffic to your site and increase your online visibility. Stay ahead of the competition and make it easy for customers to find you.

Get found by local customers searching for your services.

Local SEO: Optimize for local search terms.

Keyword Research: Target effective keywords.

Content Creation: Regularly updated content to enhance rankings and engage visitors.

Technical SEO: Improve site speed, mobile usability, and site structure.

3. Run Targeted Ads

Reach your ideal customers quickly and efficiently with our targeted advertising campaigns on Google, Facebook, & Instagram. We create compelling ads that highlight your unique services and expertise, optimizing your ad spend for maximum return on investment. Track performance with detailed reports and see how our ads drive traffic, generate leads, and boost your bottom line. Turn clicks into customers with precision-targeted ads.

Reach your ideal customers quickly and efficiently.

Targeted Advertising: Focus on local homeowners or businesses.

Ad Creation and Management: Develop and manage compelling ads.

Budget Management: Optimize ad spend for maximum impact.

Performance Tracking: Detailed reports on ad performance and conversions.

4. Enhance Your Google Maps Presence

Stand out locally with a well-optimized Google My Business profile. We ensure your business is visible and appealing when customers search for paving and concrete services in your area. Consistent and accurate information, positive customer reviews, and strategic local SEO tactics get you noticed in the Google Maps "map pack." Be the go-to choice for local clients and drive more foot traffic and inquiries.

Stand out in local searches with a well-optimized Google My Business profile.

Google My Business Setup: Create or optimize your profile.

Local Listings: Consistent and accurate information.

Review Management: Encourage and manage customer reviews.

Map Pack Ranking: Secure a spot in the "map pack" of search results.

5. Engage on Social Media

Connect with your community and showcase your work on social media platforms like Facebook and Instagram. Our social media strategies include regular, engaging posts that highlight your services, projects, and customer testimonials. By responding to comments and messages, we help you build strong relationships with potential clients. Run promotional campaigns to attract more business and keep your brand top-of-mind.

Connect with your community and attract more clients through regular, engaging posts.

Content Creation: Develop engaging posts.

Regular Posting: Maintain an active presence.

Audience Engagement: Build relationships with potential clients.

Promotional Campaigns: Run special offers and highlight seasonal services.

Ready to transform your business?

Start Now.

FAQs

Frequently Asked
Questions

What exactly do you do?

At Fat Penguin Marketing, we specialize in providing top-notch digital marketing services specifically for paving and concrete businesses. From creating stunning websites and optimizing them for search engines (SEO) to managing pay-per-click (PPC) ads, social media, and Google Maps optimization, we’ve got you covered. Think of us as your digital road crew, paving the way to more leads and better online visibility.

How are you different from other agencies?

Unlike many agencies, we focus exclusively on the paving and concrete industry. This means we understand your business inside and out, ensuring that our strategies are specifically designed to meet your unique needs. Plus, we keep things simple and straightforward—no jargon, just results.

What types of businesses do you work with?

We primarily work with paving and concrete businesses, but our expertise extends to various other industries as well. Whether you’re a small local contractor or a large paving company, our digital marketing strategies are tailored to help you grow and succeed.

How long before I see results?

Digital marketing is a marathon, not a sprint. Typically, you can expect to see noticeable improvements in your online presence and lead generation within 3 to 6 months. SEO takes time to build, while PPC and social media campaigns can show quicker results. Remember, good things come to those who wait (and invest in solid marketing strategies).

How much time should I expect to invest in this?

We handle the heavy lifting so you can focus on your business. We’ll need your input initially to understand your goals and business specifics, and then occasional check-ins to ensure we’re on track. Think of us as your digital marketing pit crew, fine-tuning your strategy while you drive the business forward.

Do I need to be tech-savvy?

Absolutely not! We handle all the technical stuff for you. Our goal is to make your life easier, not to add more to your plate. We’ll explain everything in plain English and keep you updated on our progress. You focus on laying down the pavement, and we’ll handle the clicks and conversions.

Can you help with Google Maps optimization?

Yes, we can! Google Maps optimization is crucial for local businesses like yours. We ensure your business is easily found by potential customers in your area, helping you stand out from the competition and drive more foot traffic to your business.

What if I have a limited budget?

No problem! We offer flexible packages and can tailor our services to fit your budget. Whether you’re looking for a comprehensive digital marketing strategy or just need help with one aspect, we’ll find a solution that works for you without breaking the bank.

Will I get regular updates on progress?

Absolutely. We believe in transparency and keeping you in the loop. You’ll receive regular reports detailing our activities, progress, and results. And if you ever have questions, we’re just a phone call or email away.

What if I’m already working with another marketing agency?

That’s okay! We can work alongside your current marketing efforts to enhance and support them. Our goal is to collaborate and ensure all your marketing strategies are aligned and driving towards your business goals.

How do I get started?

Getting started is easy! Just reach out to us for a free consultation. We’ll discuss your needs, goals, and how our services can help you pave the way to success. From there, we’ll create a customized plan that fits your business perfectly.

Do you offer any guarantees?

While we can’t guarantee specific results (beware of any agency that does!), we do promise to give our best effort, expertise, and dedication to help your business grow. We use proven strategies and keep up with the latest industry trends to ensure you’re getting the best service possible.

FAT PENGUIN MARKETING is a full-service digital marketing agency that helps great companies grow their revenue online.